User blog comment:Dezza/Luffy in the newspaper? What's happened? (Chapter 591)/@comment-213.89.28.95-20100724104535

A random funny thought of mine, whatever Luffy may have done, I imagine he did it naked... it would explain some of the character's reactions too, as odd as it may seem.

If Chopper did say "Why again?" he may be referring to when Hiruluk got naked when they first met and how Luffy too is, well, naked, and if it is a similar action, then it makes all the more sense. And if it's "Why the hell?", that's pretty obvious. :P

Robin was amused when she was crushing Franky's cojones, and, of course, he was naked then.

Sanji would obviously think "What the hell?!" if the picture has Luffy standing there in the buff.

It'd also explain Vivi's "not very stylish" comment. (Well, sort of)I guess it would also explain those blush-like lines on Vivi's nose. And why she took the article to her room.

And Rayleigh is just the perverted old man who would propose such a plan, so it all wraps up quite nicely.

But in all honesty, I think it's a valid theory that Bon Clay has somehow escaped from Impel Down and is running around pretending he's Luffy to cause confusion within the marines.