Sanoku ThanX Project

The One Piece Sanoku ThanX is a celebratory project being held by Shueisha in 2013 in honor of the manga's 300 million copies sold. With a special advertising campaign that will run in almost every major newspaper and all over Japan. Each of the 47 prefectures received their own special One Piece ad, showing off products or goods representative of each region along with characters from the manga.