Adventure of the Marubenny

Adventure of the Marubenny (マルベニー号の冒険) is a collaboration project and advertising campaign held by sogo shosa (general trading company) Marubeni. Based on the theme of “If Marubeni were in the world of One Piece,” this campaign explores how different goods and services sold by the company would impact different locations and characters in One Piece.

Overview
Together, we can go further. The project follows the Marubenny, a ship based on the trading company. The ship visits various locations, with each used to feature and promote a different service offered by Marubeni.

The campaign was revealed on June 15, 2022, with the first key visual released in The Nikkei. An update to the campaign was provided on One Piece Day 2022. An additional piece of artwork featuring Shanks was revealed on August 5, 2022, to commemorate One Piece Film: Red.

Trail of Adventures
The Trail of Adventures (冒険の軌跡) depicts the Marubenny's travels through the One Piece world, after initially meeting the Straw Hat Pirates.
 * 1) Sailing the Grand Line: The Marubenny and Straw Hat Pirates install floating offshore wind turbines.
 * 2) Arabasta Kingdom: The Marubenny leaves seawater desalination technology with Arabasta, allowing them to rely on more than rainfall and groundwater. The project suggests that life could someday return to even Erumalu.
 * 3) Skypiea: The Marubenny implements precision agriculture to grow a bountiful variety of crops on Skypiea to makue up for its lack of Vearth.
 * 4) A certain island inhabited by the Red Haired Pirates: The Marubenny gives a closed-cycle, land-based aquaculture salmon farm to the Red Haired Pirates, allowing them to enjoy a salmon feast on their base far inland.
 * 5) Sakura Kingdom: Marubeni brings eVTOL (electric vertical take-off and landing) aircrafts to the kingdom, allowing the kingdom's doctors to travel fast and safely to those in need of medical care.
 * 6) Water 7: Marubeni converts the Sea Train to run on fuel ammonia which emits no carbon dioxide when burned, making it more environmentally friendly.
 * 7) Whole Cake Island: Marubeni provides sustainable coffee from regions where Marubeni helps improve the coffee farm workers livelihoods.
 * 8) Thousand Sunny: Marubeni provides Sanji with herbs and spices it has developed for use in his cooking.

Recruitment of Future Locations
Subsequent locations in the One Piece world are decided by a Twitter campaign and community responses, using the hashtag #ワンピース世界の旅先募集中 (translates to ‘One Piece World Travel Destinations Wanted!'). To enter, users must:
 * 1) Follow the official Adventure of the Marubenny Twitter account.
 * 2) Quote the recruitment tweet and write the requested location as a hashtag.

All users who submit receive the official artwork as one of four smartphone wallpapers, distributed randomly. The first recruitment period was held from July 22 to August 19, 2022. The chosen locations were featured in the "Trail of Adventures" illustrations #5 to #7. The first of these was revealed on January 10, 2023, and the remaining two on March 17, 2023. In addition, illustration #8 focusing on the Straw Hat Pirates was also created based on fan requests, and revealed on March 17, 2023.

Marubenny Logbook
The Marubenny Logbook (マルベニー号 航海日誌) is a content series and digital journal, used to showcase the kinds of projects Marubeni could incorporate with the One Piece world.
 * 1) Afforestation project in Indonesia: In Indonesia, Marubeni is improving the growth rate of trees through breeding, propagation, and genetic analysis technology. The goal is to increase the value of forests as carbon sinks and contribute to decarbonization.

Promotion and Reception
A TVCM titled “A Childhood Dream” (子供の頃の夢篇) was published on August 14, 2022 to promote the project.

On October 28, 2022, Adventure of the Marubeni won the Grand Prize at the 71st Nikkei Advertising Awards, out of 60 companies' advertising campaigns.

Merchandise
Starting November 25, 2022, original clear files of the Adventure of Marubenny artwork were announced and are being distributed at One Piece Mugiwara Stores. Of the five designs, one is given out as a random gift with each transaction.