Find it, Uta voice. is a treasure hunt event hosted by Spotify in Shibuya, Tokyo from August 8 to August 21, 2022. This was done to promote the release of Spotify's official One Piece Film: Red playlist.[1][2]
Overview[]
Lyrics ads from One Piece Film: Red songs, sung by Uta, appeared throughout Shibuya. By finding them, taking a picture, and bringing it to the event area on the first floor of MAGNET by SHIBUYA 109, participants got a chance to use a gacha gacha. Taking more pictures of lyrics ads earned more gacha gacha chances.
Participants who tweeted with the hashtag #Spotify_Uta-Search (#Spotify_ウタ探し?) were entered into a drawing to win a bluetooth speaker or a mobile battery, given out to 50 winners.
On the sixth floor of MAGNET, the event hosted a physical space with an exhibition featuring art and scene photos from the film and a lounge area for Spotify Premium members to listen to Uta's music.[1]
Locations[]
The map of participating locations in the treasure hunt event.
Participating locations include billboards, parks, restaurants, buildings, and music venues:[1]
- Fire Street Board
- Haimanten Jinnan Building
- PRONTO Shibuya Miyashita Park
- Miyashita Park Board
- Daiichi Torai Building
- Penguin Slope Board
- KN Shibuya Board
- Shibuya Central Billboard
- Outback Steakhouse Shibuya
- Karaoke Kan Shibuya
- Spotify O-EAST
- duo MUSIC EXCHANGE
Promotion[]
To further promote Film: Red's release, Spotify offered five free months of Spotify Premium for anyone who signed up before August 25, 2022. A TV commercial for the treasure hunt event aired Sunday, August 21, 2022.[1]
References[]
- ↑ 1.0 1.1 1.2 1.3 One-Piece.com, Spotify holds a treasure hunting event "Find it, Uta voice." in Shibuya, Tokyo. Let's enjoy "ONE PIECE FILM RED" more on Spotify!
- ↑ One Piece Film: Red Website, Spotify Treasure Hunt Event "Find it, Uta voice." in Shibuya, Tokyo Held!
External Links[]
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