"Horebore" (惚れ惚れ,"Horebore"?) is Japanese for "fondly".
Strengths and Weaknesses
Bonbon has the power to force any living creature to fall in love and lust after him and anything else he chooses and follow any of his orders by spreading the wings of his peacock-like outfit and pouring a ray of light onto them and singing "Hore Hore Love Revolu~tion." He can control who falls for who because he made Nami fall for his brother Bürst.
A major weakness is his power and charm will also have no effect on anyone who has already found what they love most, and it is currently unknown if he can make men fall in love with him because he is only seen controlling women.
Aside from the standard Devil Fruit weaknesses, there are no other known weaknesses to this power.
Bonbon used his abilities to charm Nami into falling in love with Bürst so that he could marry her. Nami became cold to her crew, to whom she was incredibly close to, and only swore allegiance to Bürst, demonstrating the power of the fruit.
The Hore Hore fruit shares some of the powers of love with the Mero Mero no Mi but not the power to turn people and animals into stone.