Lawson ARG One Piece Stamp Rally App is an alternative reality game and a promotional app for the One Piece Film: Strong World's DVD and Blu-ray release announcement. It was used during a one-month campaign from August 10 to September 6, 2010 and was centered around the Lawson store chain.[1]
After installing the Lawson ARG One Piece application, players would follow a Log Pose that appears on their screen until reaching a Lawson store. Then, they would have to buy some eligible products like rice balls/onigiri and try to gather five different "stamps" that would appear by inputting 16-digit numbers that came on a printed product receipts. After gathering five stamps, players could choose which prize to enter the lottery for. Lottery results were announced in late October 2010.[2]
