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A lot of One Piece goods are still mainly produced in Japan for the Japanese market. Then the other countries of the Chinese cultural sphere get their own fair share. Eventually, the Occident replenishes its stocks through the gray market, taking over a consequent volume that was initially provided for Asia. A situation that should change in the near future...

This FAQ is intended to this third audience. Its goal is to get rightful answers to several common subjects that fill forums with heated debates. Although the subjects are mainly related to the figure markets, some are easily generalizable to the more global Japanese animation market.


Random Curry
Sorry for the mess, this section needs to be cleaned up due to some parts being irrelevant or wrong.

For more information on spotting bootleg figurines see Fake Vs Real

Toei Official StickerEdit

The famous Toei sticker is put on products deriving from Toei animated productions and distributed by Bandai. A lot of bootlegs are produced mainly by Chinese/HK counterfeiters. So, one reliable way to recognize official products is by spotting the little Toei sticker put on boxes. However, collectors that got their goods from untrusted sources must still be vigilant as sticker faking activity is known to be true since late 2009 / early 2010.


Those stickers come in several variations:

  • A golden or silver sticker with Japanese lettering shows that the figure was originally designed for the Japanese domestic market.
  • A silver sticker with English lettering indicates that the figure has been exported by Bandai for international markets (be it for remaining Asia, Europe or America).

The general consensus among fans is that stickers put on products designed for the Japanese domestic market should all have a golden background. That's why, although several kinds of stickers are put on official products, collectors prefer to search for goods with golden ones.
However, Toei stickers for the Japanese domestic market seem to appear following these rules:

  • For products below ¥5,499, stickers should have a golden background with black lettering.
  • For products in the range of ¥5,500-6,499, stickers should have a silver background with black lettering.
  • For products above ¥6,500, stickers should have a silver background with red lettering.

Despite these general rules, some scarce cases can prove otherwise. Sometimes, stickers show a number on their top right corner. It mainly hold true for products under the ¥4,000 mark, so with the golden sticker. It seems to be a way to indicate price ranges further without having to rely on a more complex color code.

The same kind of rules should be applied for stickers on products for international markets. In this case, they all retain a silver background but with several letters coloring, as black, blue, red or even green.

Moreover, genuine stickers have a Toei logo watermark on the reverse side. But to check this, you would have to peel the sticker off of the box.

Toei Golden Sticker Toei Silver Sticker Back of Toei Sticker Fake Toei Sticker
Toei golden sticker with Japanese lettering. Silver version with English lettering. Toei sticker backside. Fake Toei sticker.

Finally, it should be noted that products exported from Japan by different companies than Bandai may not have the Toei sticker at all. It's generally replaced by other stickers (see Merchandise FAQ#Japanese Ver. Versus The World). For books or the video game market, where a professional work of translation / adaptation is required, a fully worldwide distribution system is already in place, so no stickers are applied on this kinds of products.

Japanese Ver. Versus The WorldEdit

A widespread rumor says that Japanese producers reserve the best batches of their production to their domestic market and then export their lesser polished products to the remaining world.

While this rumor probably started because of all the bootlegs found in remaining Asia and maybe maintains by some resellers thinking of making bigger profits, those who understands how the merchandising industry works and the costs involved in the production process would find this rumor to be unlikely true.

For any kind of industry, the key to make big revenues is to be able to manufacture high volumes with homogeneous defined quality. High-scale production allows to reduce costs, reliable automation is search after to reduce the percentage of defects that cannot be sold. Setting up a specialized quality grading process in manufacturing plants completely defeats the purpose of mounting an industry. For instance, in the case of figures, the criteria this figure is more refined than this one cannot be automated, so the related quality check would inefficiently require to hire more people, leading to a waste of space and time, inconsistency and reduced profits. Moreover, most of the goods are made in the same Chinese factories.

The only differences can come from distribution circuits used and conditioning during shipping. To save costs, goods can be not wrapped in tissue paper, or the wrapping can partially be ripped off after putting distributor stickers on. Those stickers, like the Toei stickers used by Bandai subsidiaries, aren't put in Chinese factories but in stores and distributors warehouses. Stickers aren't meant for quality differences but meant to denote regional distribution rights. So, it's basically possible to have genuine goods without any sticker applied on them.

The known One Piece figure distributors are:

  • Bandai Japan
  • Bandai Asia (Hong Kong, Singapore, Malaysia, Indonesia, Philippines)
  • Bandai Trading Shanghai (China)
  • Bandai Taiwan
  • Abyss Corp (Europe)
  • Kolektakon LLC (North America)
  • AAA Anime Distribution (North America)
  • Navito World (Canada)

Distributor stickers can be recognized as the following:

  • Goods exported to Asia by Bandai subsidiaries should have Toei stickers (see Merchandise FAQ#Toei Official Sticker).
  • Goods exported to North America by AAA Anime Distribution should have both FUNimation and AAA stickers.
  • Goods exported to Europe by Abyss Corp should only have an Abyss Corp sticker, sometimes no sticker at all.
FUNimation Sticker AAA Anime Distribution Sticker Abysse Corp Sticker Bandai-Asia Philippines Sticker
FUNimation sticker AAA Anime Distribution sticker Abysse Corp sticker Bandai-Asia Philippines

For further information, also refers to this thread of forums.

Prize Machines BusinessEdit

While video arcades nearly disappeared in Occident, they are still kicking in Asia, particularly in Japan, where they are called game centers. [To be completed]

The main producers of prize items are:

  • Banpresto, holding Toei licenses
  • Sega, with Disney and Gainax licenses
  • Eikoh, with Sanrio licenses, including Hello Kitty
  • Furyu, also holding the Hello Kitty license, the Smurfs and old American shows
  • System Service, dealing with animals themed prizes

See alsoEdit

Site NavigationEdit

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Novels: Loguetown Arc  •  3D2Y  •  One Piece novel A  •  Straw Hat Stories  •  One Piece novel Law  •  One Piece novel HEROINES
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Special Volumes: One Piece Volume 0  •  One Piece Volume 1000  •  One Piece Volume 777  •  One Piece Volume 794  •  One Piece Volume 333  •  One Piece Volume 10089
One Piece Magazine: Volumes (Vol.1  •  Vol.2  •  Vol.3  •  Vol.4  •  Vol.5  •  Vol.6  •  Vol.7  •  Vol.8  •  Vol.9  •  Vol.10)  •  Special Episode "Luff"
Spin-Offs: One Piece Party  •  Chin Piece  •  One Piece in Love  •  Kobiyama Who Looks Like Koby - Two Piece in a Pod
Misc.: Grand Paper Adventure  •  One Piece 10th Treasures  •  One Piece 500 Quiz Book  •  One Piece 500 Quiz Book 2  •  One Piece Log Books  •  One Piece Strong Words  •  One Piece Strong Words 2  •  One Piece Film STRONG WORLD Eiichiro Oda Artbook  •  Pirate Recipes - Sanji's Gut-Stuffers  •  One Piece Doors!  •  One Piece Fan Polls Best 10 Tearing
Faithful figures / Banpresto: One Piece DX Figure  •  One Piece Chopper Ready-Made Figure  •  One Piece Big Chopper Figure  •  One Piece Chopper Display Figure  •  One Piece Chopper "Model Pirate" Figure  •  One Piece Chopper Premium Figure  •  One Piece Figure & Bank  •  One Piece Ready-Made Figure Collection ~Straw Hat Pirates~  •  Ichiban Kuji One Piece  •  One Piece Ready-Made Mugiwara Theater Figure ~Jingi-nai Time~  •  Memories Of Merry  •  Special Quality  •  Master Stars Piece  •  Weekly Shonen Jump 40 Years x Panson Works Soft Vinyl Figure  •  One Piece High Spec Coloring Figure  •  One Piece Super Effect  •  One Piece x Panson Works Soft Vinyl Figure  •  One Piece Combo Attack Figure  •  One Piece Dramatic Showcase
Faithful figures / Bandai: One Piece Full Color Collection  •  One Piece Collection  •  CharaColleCan  •  One Piece Adventure  •  One Piece Magnetic Model, Magnetic Model 2  •  Super Modeling Soul One Piece  •  One Piece Styling Figures  •  One Piece Locations Trading Figures  •  S.H. Figuarts One Piece  •  Figuarts ZERO One Piece  •  One Piece Attack Motions  •  Half Age Characters One Piece  •  Chogokin  •  Stacking Vignette One Piece  •  1 To 144 World Scale
Faithful figures / Misc.: Portrait of Pirates  •  One Piece Motion Figure box  •  One Piece Super Ship Collection  •  McCoy One Piece  •  Door Painting Collection Figure  •  One Piece Eternal Calendar  •  Mattel
SD figures / Regular figures: One Piece Thumb Size Model Collection Box  •  One Piece Chibi Kore  •  Get Together One Piece  •  Gomu Gomu no Gumi  •  One Piece World  •  One Piece Figure Collection  •  One Piece Theater  •  Dragon Ball x One Piece Dream Fusion  •  Dragon Ball x One Piece x Naruto Unrivaled 3x3 Figure  •  Heroes One Piece  •  One Piece World Collectable Figure  •  One Piece Full Face Jr.  •  Bobbing Head One Piece  •  Deformeister Petit One Piece  •  One Piece Amazing Log Collection  •  Chibi-Arts One Piece  •  •  Kyun Chara One Piece  •  Cry heart
SD figures / Building brick sets: One Piece DeQue  •  One Piece Mega Bloks  •  Kubrick
SD figures / Diorama - Panorama: One Piece Cool~! Pirate Ship of Dreams Thousand Sunny  •  One Piece The Combining Prison Impel Down!!  •  Take Off! Chopper Robo  •  One Piece Memorial Log Ship  •  One Piece Chara Bank
Gashapon: One Piece Gashapon Grand Battle  •  One Piece Diorama World  •  One Piece Real Collection  •  One Piece Imagination Figure  •  The One Piece Battle  •  One Piece Full Color R Gashapon  •  One Piece Grand Line Jewelry Girls Collection  •  Co-Starring of Dream!! Dragon Ball Z x One Piece  •  Dragon Ball Capsule Neo - Weekly Shounen Jump 40 Years Limited Edition with One Piece  •  One Piece Mugiwara Theater Obahan Time ~Gossip session at home!?~  •  One Piece Logbox  •  One Piece Wobbling Pirate Ship Collection  •  One Piece Digital Grade
Funko: POP! Animation: One Piece  •  Mystery Minis: Best of Anime  •  Mystery Minis: One Piece
Keyrings / keychains: One Piece Sky Island Mascot Keychain  •  One Piece Desert Kingdom Mascot Keychain  •  One Piece Monkey Island Mascot Keychain  •  Super Effect Keychain
Cellphone straps: One Piece Desert Kingdom Mascot Cellphone Strap  •  One Piece Monkey Island Mascot Cellphone strap  •  One Piece Shichibukai Cellphone Strap  •  One Piece Impel Down Cellphone Strap  •  One Piece Marineford Series1 Cellphone Strap  •  One Piece Marineford Series2 Cellphone Strap  •  One Piece Strong World Cellphone Strap
Electronics: One Piece Car Navi
Plushies: Chopper XMAS Plush  •  One Piece Fishing Plushies  •  One Piece DX Plushies
Charms: One Piece Chara Fortune  •  Petit Chara Land
Model Kits: MG Figure-Rise One Piece  •  Bandai Plamodel  •  Grand Ship Collection
Others: One Piece CCG  •  One Piece Kizuna Boost Card Battle  •  Bath Salts  •  One Piece Frame Collection  •  Chess Piece Collection  •  Scholastic
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